TC Hafford in Wells, Maine, in business since 1991, as Maine’s premier basement waterproofing company, began the push to establish itself as the #1 company in Maine for All Things Basementy! 10+ years ago, OTM connected with them and began a slow mix of media initiatives to grow their name in the marketplace as THE go-to company in their field. As name recognition grew, so did the phones start ringing even more. As the staff grew to handle the increase in business, OTM expanded its marketing and media outreach to additional media partners, networks, and cable outlets. In addition, TC Boss Tony Hafford began to be featured on morning talk shows and TV appearances and written up in key publications for the work he and his team were doing not only with basement waterproofing but also foundation repair and crawl space repair. Business grew, and so did the marketing initiatives, expanding into New Hampshire as well. Cable, Radio, and TV campaigns expanded, and business kept growing. Proudly serving Maine, including Bangor and Portland and Eastern New Hampshire, including Portsmouth, they are now adding Gutter Installation and Insulation and Home Weather Proofing. And additional staff. TC Hafford is proof that adding the right mix of messaging and media components through the expertise of OTM is the right way to go for growing and expanding a business, no matter what you do and no matter where you do it.